Industries · Automotive
Websites, CRM and automation for auto dealers and repair shops
devinsta builds inventory and service websites for dealers and repair shops, and connects them to a CRM that routes leads and sends service reminders.
This page covers websites and CRM for auto dealers, repair shops and auto parts sellers. devinsta builds inventory and service websites, connects them to a CRM, and automates lead routing and service reminders. For parts sellers we build Shopify stores with year, make and model fitment search.
devinsta started in 2019 and works with automotive businesses in the US, Canada and UK from offices in the United Kingdom and Lahore, Pakistan. You own the website, the CRM account and the automations we build.
A franchise dealer whose manufacturer mandates a website provider has little room for a custom site, and we say so. In that case the useful work sits behind the site: lead routing, follow-up and service reminders in a CRM you control.
Where automotive lose time and revenue
Leads that wait hours for a reply
A buyer submits a form on a listing at eight in the evening. The inquiry lands in a shared mailbox, and a salesperson sees it mid-morning. By then the buyer has messaged two other dealers. Listing sites, your own website and the phone each send leads to a different place.
Inventory that is out of date online
Your dealer management system shows a car as sold while the website still lists it. Staff retype stock into the site and a listing portal by hand, so prices and photos differ between them. A buyer drives across town for a vehicle that left the lot last week.
Service customers who do not come back
A customer has an oil change and hears nothing until a warning light comes on. Your shop software holds the mileage and the last visit date, yet nobody sends a reminder. Seasonal work such as tire changes depends on customers remembering your shop's name.
Parts buyers unsure a part fits
A shopper finds a brake kit in your store and cannot confirm it fits a specific year and trim. The product title lists a few models, and the rest sit in a PDF. The shopper orders the wrong part or leaves, and your team pays for the return.
What devinsta builds for automotive
Inventory and service websites
We build dealer and repair shop websites on WordPress, with vehicle listings imported from your inventory feed and a page for each service you offer. Listing pages carry inquiry and finance forms. Service pages take booking requests. Your staff edit content without calling a developer.
Service detailsLead routing and follow-up in GoHighLevel
We set up GoHighLevel to receive leads from your website, listing sites and missed calls in one pipeline. A workflow assigns each lead to a salesperson, sends the buyer a first reply by text, and alerts a manager if nobody responds within the time you set.
Service detailsCRM and dealer system integration
We connect your website and CRM to your dealer management or shop software through its API or data feed where the vendor provides one. Stock, prices and customer records then come from one source. If a vendor restricts access, we tell you before you pay for the build.
Service detailsZapier automation for back-office tasks
Zapier links the tools that lack a direct integration. We build Zaps that copy form leads into your CRM, post new stock to a team channel, and add completed jobs to a reminder list. We document each Zap, so your office manager can pause or edit it.
Service detailsAI workflows for inquiries and service reminders
We build workflows that read incoming inquiries, tag them by vehicle and intent, and draft a reply for a salesperson to approve. For service customers, a workflow uses last visit date and mileage to schedule reminder texts. A person reviews anything involving price or finance.
Service detailsAuto parts e-commerce with fitment
We build Shopify stores for parts sellers with year, make and model search and a fitment check on each product page. Fitment data lives in metafields or a custom app, loaded from your supplier files. The shopper sees a clear fits or does-not-fit message before adding to cart.
Service detailsHow an engagement runs
We begin with a free 30-minute strategy call. We ask which dealer management or shop software you run, where leads arrive today and who answers them. If you have a live site, request a free site audit and we send a written report within five working days. The scope that follows lists each integration and the vendor access it requires.
Work runs in two-week sprints with a demo each week. We test lead routing with real forms and test phone numbers before your sales team relies on it. At handover you hold the logins for the site, the CRM and Zapier, and we train the people who will use them each day.
Compliance and data handling
Text messaging carries the most risk in this industry. In the US, the TCPA requires prior consent for marketing texts, and carriers require A2P 10DLC registration for business texting from local numbers. In Canada, CASL sets consent and unsubscribe rules for commercial messages. In the UK, PECR and UK GDPR cover marketing by text and email. We build consent capture and opt-out handling into forms and workflows, and we register messaging campaigns under your business name. Finance advertising has its own rules in each country. Take legal advice on your wording, because this is general information.
Common questions
Can you connect my website to my dealer management system?
It depends on the feed or API your vendor offers and the terms of your contract. We check the vendor's documentation during scoping. If the vendor provides a scheduled inventory export and nothing more, we build the import around that file.
Should a repair shop use GoHighLevel or its shop management software for reminders?
Use your shop software if its reminders already cover texts and emails, and customers respond to them. GoHighLevel earns its place if you also need lead capture, a shared inbox, review requests and missed-call text back in one account. We compare the two against your current tools on the call.
How does fitment search work on a Shopify parts store?
Each product stores the vehicles it fits as structured data. The shopper picks a year, make and model, and the store filters the catalog to matching parts. The quality of the result depends on your fitment data, so we review your supplier files before quoting.
Will an AI assistant quote prices to my customers?
We do not set it up that way. The assistant can answer questions about hours, location and stock from your feed, and it can take a booking request. It passes price, trade-in and finance questions to a person, because a wrong figure creates a dispute with the customer.
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