Kajabi Website and Course Setup
Your course, membership and website set up in one Kajabi account, ready to take payment.
01 What it is
Kajabi Website and Course Setup: what it is
Kajabi website and course setup is the work of building your public site, your course or membership area and your checkout inside one Kajabi account. Kajabi is a hosted platform for selling knowledge products. It includes a website and landing page builder, product types such as courses, coaching, communities and podcasts, a checkout, email broadcasts and sequences, and basic automations that react to purchases and form submissions.
Kajabi separates a product from an offer. The product holds your lessons, videos and downloads. The offer sets the price and payment terms, and one offer can grant access to several products. That structure lets you sell the same course as a one-time purchase, a payment plan or part of a monthly membership.
Our setup covers site design in your brand, product structure, lesson upload, offers and checkout, email sequences for new buyers, and a funnel from lead magnet to sale. Students log in through your site or the Kajabi mobile app.
02 Who it's for
Who it is for
Kajabi suits people who sell what they know. A coach can sell programs and deliver session material in one place. A course creator can host video lessons, release content by week and collect payment without stitching tools together. A membership business can bill monthly and gate a content library or community. It works best for a small team that wants one login and one bill for site, email and checkout.
It fits poorly in other cases. Physical product sellers need Shopify for inventory and shipping. A training company that needs SCORM packages, formal accreditation tracking or deep reporting for corporate clients needs a dedicated learning management system. A site that requires custom features or a large article archive with fine SEO control does better on WordPress with a course plugin.
Kajabi's plans cap items such as products and contacts, and the limits change. Check the vendor's pricing page against your catalog size before you commit, and ask us on the call if the count looks close.
03 How to use it
How a project runs with devinsta
Book a free 30-minute strategy call on our contact page. We ask what you sell, how you deliver it today, and where your audience comes from. Bring a list of your courses or programs and their prices. We then audit the current setup. If you have a Kajabi account, we review the site, product structure, offers, email sequences and checkout as a buyer would. If you sell through another platform or by invoice, we list the content and student records to move. The audit ends with a written structure: pages, products, offers and the emails attached to each.
The build runs in two-week sprints with a demo each week. The build starts with the site theme, core pages and one product with a working test purchase. Later sprints add remaining products, the lead funnel, email sequences and integrations. You log in as a test student during demos and check each lesson.
Handover gives you a recorded walkthrough for adding lessons and offers, a written reference and full admin control.
04 How to deploy
How we deploy it
We connect your custom domain to Kajabi before launch and set redirects from old page URLs so existing links and search listings keep working. We connect the payment processor in live mode, place a real order for each offer and refund it, and confirm that the buyer receives access and the welcome email. Migration from another course platform covers videos, downloads, lesson order and student accounts. Active subscriptions need care: recurring billing held by another processor may not transfer, so we plan with you whether members re-subscribe or you keep the old billing running for a period. We tell you which case applies before the move.
For tracking we add Google Analytics 4 and ad pixels, with purchase events on the checkout. In the UK, cookie consent under PECR applies to those tags. Email runs from an authenticated custom sending domain with SPF, DKIM and DMARC. Marketing messages follow CAN-SPAM in the US, CASL in Canada, and PECR with UK GDPR in the UK, and opt-in forms record consent.
We close with documentation and a check that owner access sits with you.
05 What we provide
What you get from us
- Kajabi website with home, about, sales and legal pages in your brand
- Course, coaching or membership products with lessons uploaded and ordered
- Offers with one-time, payment plan or subscription pricing and a tested checkout
- Lead magnet funnel with opt-in page, delivery email and sales sequence
- Welcome and onboarding email sequences for new students
- Custom domain, sending domain authentication and URL redirects
- Content and student migration from your current platform
- Recorded training and a written guide for adding lessons and offers
FAQ
Common questions
Can you move our courses from Teachable, Thinkific or WordPress to Kajabi?
Yes. We move videos, downloads and lesson structure, import students and grant them access to the right products. Recurring subscriptions billed elsewhere may need members to sign up again, and we confirm that during the audit.
When is Kajabi the wrong choice?
Kajabi is a weak fit if you sell physical goods, need SCORM or accredited corporate training, or want custom features beyond its templates and settings. Shopify, a dedicated learning management system or WordPress serves those cases better. A creator with one small course and no email list can also start on a cheaper tool.
Who owns the Kajabi account, the content and the student list?
You own all of it. The Kajabi subscription, domain, payment processor and student records sit under your business. We work as invited users, and you can remove us when the project ends.
Do we still need a separate email tool or website?
A small course business can run site, email and checkout inside Kajabi. If you rely on advanced segmentation or already have a large WordPress site, we can keep those and connect them. We compare both options in the audit.