Brand Identity & Logo Design
Names, marks, visual systems — brand identities engineered to scale across every surface.
· Reviewed by senior engineers
01 What it is
What this service is
Brand identity is the visual and verbal language that makes a company recognisable — name, logo, wordmark, colour palette, typography, voice, visual texture. Done well, it scales from a 16px favicon to a billboard without losing coherence.
Devinsta develops identities for new companies (naming through full visual system) and refreshes for established ones (modernising marks, tightening systems, building scalable brand engineering).
02 What it's for
What it's for
You need a new identity when you're launching, when you've pivoted and the old name doesn't fit, when you're going to market in new regions and the brand doesn't translate, or when the visual language can't carry the company's ambition any more.
03 How to use it
How to engage devinsta
Engagements run 6–14 weeks. We start with brand strategy (positioning, audience, voice), move to creative exploration (wordmark, mark, colour, type), iterate to a chosen direction, and ship a full system — brand book, asset library, templates.
04 How to deploy
How we deploy it
Brand systems ship as a Figma library (logo lockups, palette, typography), a brand book (PDF + Notion), and a template kit (deck, social, email, packaging). For brands with significant product / marketing surface area we also ship CSS / SwiftUI / Compose tokens that map to the brand.
We handle trademark searches and clearance recommendations; legal registration is delegated to your trademark counsel.
05 What we provide
What you get from us
- Brand strategy and positioning
- Naming (where required) with trademark search
- Logo and wordmark design
- Colour, typography, and visual system
- Brand book and guidelines
- Asset library and templates
- Engineering tokens for product surfaces
- Launch communications support
FAQ
Common questions
Do you do naming?
Yes — when needed. We run a structured naming sprint: positioning brief, name generation, shortlisting against trademark and domain availability, and stakeholder testing. We don't promise a name in a week; good names take iteration.
Can you redesign without losing brand equity?
Yes — that's the rebrand challenge. We map what's recognised and loved in the existing brand (colour, mark, voice), keep the recognisable, modernise the dated. Most rebrands ship with a clear thread to the previous identity.
Will you handle trademark registration?
We handle the search and clearance — checking that proposed names and marks are available in your target jurisdictions. Actual trademark filing is done by your IP counsel; we provide the brief.