UX Research & Strategy
User interviews, journey mapping, JTBD, and the strategic clarity that prevents wasted builds.
· Reviewed by senior engineers
01 What it is
What this service is
UX research is the discipline of figuring out what users actually need — through interviews, observation, surveys, analytics, and prototype testing — before committing to a build. UX strategy is the synthesis that turns research into product and design direction.
At devinsta we run mixed-methods research: qualitative (5–8 user interviews per segment), quantitative (survey statistics, analytics review), and lightweight prototype testing. We deliver synthesised insights, not raw transcripts.
02 What it's for
What it's for
You need UX research when you're about to build something new and the conviction is uncomfortable ("we think users want this but we're not sure"), when an existing product is underperforming and the team disagrees on why, or when a re-platform is on the table and you want to validate the direction before committing.
03 How to use it
How to engage devinsta
Engagements run 2–6 weeks. We start by aligning on the research questions (the things you need to know to make a decision), recruit participants, run the interviews and tests, and deliver a written report plus a workshop where the team interrogates the findings.
04 How to deploy
How we deploy it
Research is delivered as a written synthesis, a journey map (in Figma or Miro), and an insight repository (Dovetail or Notion). The team owns the artefacts and can revisit them whenever roadmap decisions come up.
We also propose specific design and product experiments to validate the highest-leverage insights post-research.
05 What we provide
What you get from us
- Research plan with clear decision questions
- Participant recruitment (we handle the logistics)
- Moderated user interviews (5–8 per segment)
- Prototype testing where useful
- Journey mapping and persona refinement
- Synthesised insights report
- Workshop to align the team on findings
- Recommended next experiments
FAQ
Common questions
How many users do we need to interview?
5–8 per segment is usually enough to reach saturation (when new interviews stop revealing new insights). For deeply specialised B2B audiences we may run fewer; for diverse B2C audiences we may run more.
Can you recruit B2B users?
Yes — through specialist recruiters (User Interviews, Respondent), our own network, or your customer list. B2B is harder than B2C but doable; we'll set expectations on timeline and budget during scoping.
Will the findings actually get used?
We design for that — the deliverable is paired with a workshop where the team interrogates the findings and commits to specific actions. If research sits in a folder, it failed.