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devinsta — design and development agency

Industries · Dental practices

Websites, CRM and automation for dental practices

devinsta builds dental websites with online booking, and sets up GoHighLevel to handle reminders, recalls and review requests for your front desk.

This page covers dental website design, CRM and automation for dentists and practice managers who want more booked appointments from their website and less phone work for the front desk. devinsta builds dental practice websites on WordPress, sets up GoHighLevel as the practice CRM, and automates booking requests, reminders, recalls and review requests.

devinsta started in 2019 and works with practices in the US, Canada and UK from offices in the United Kingdom and Lahore, Pakistan. You own the website, the CRM account and the phone numbers we register.

GoHighLevel does not replace your practice management system, and we do not try to make it hold clinical records. If your practice software already sends reminders and recalls that patients answer, keep it and spend the budget on the website instead. We say so on the call if that describes your practice.

Where dental practices lose time and revenue

Calls that arrive while the desk is busy

Your receptionist is checking in a patient while the phone rings out. The caller wanted a new-patient exam and books with the next practice on the search results page. Your voicemail fills during lunch and after hours, and nobody returns those calls until the following morning.

A website that sends visitors to a phone number

Your site lists treatments and opening hours, then asks visitors to call. A visitor at ten at night cannot request a slot. Treatment pages share one paragraph each, so search engines and patients learn little about implants or clear aligners at your practice in particular.

Recalls that depend on someone remembering

Hygiene recalls go out if a team member finds time to run the list. Patients who miss a six-month visit drift for a year or more. Unconfirmed appointments turn into empty chairs, because one reminder went out by post and nobody followed up by text.

Too few recent reviews

Happy patients leave without anyone asking them for a review. Your Google Business Profile shows a small number of old reviews next to a competitor with fresh ones. The front desk means to ask, and a full waiting room pushes that task to the bottom of the list.

What devinsta builds for dental practices

Dental website design on WordPress

We design and build a practice website on WordPress with a page for each treatment and each location, dentist profiles and clear fees or finance information where you publish it. Your team edits text and photos in the block editor. Booking buttons sit on each page, sized for thumbs.

Service details

GoHighLevel setup for your practice

We configure GoHighLevel with a pipeline for new-patient inquiries, calendars for booking requests, and one inbox for texts, emails and web chat. Missed calls trigger a text back to the caller. Your front desk sees each inquiry in one place with its status and next step.

Service details

Reminders, recalls and review requests

We build workflows that confirm appointments by text and email, chase unconfirmed slots, and send recall messages at the interval you set. After a visit, a workflow asks the patient for a Google review with a direct link. You approve the wording of each message before it goes live.

Service details

AI receptionist and web chat

We set up a chat assistant on your website that answers questions about hours, location, insurance or payment plans, and takes booking requests after hours. It works from answers you approve and hands anything clinical to your team. It gives no dental advice and says so to the visitor.

Service details

Connecting the CRM to practice software

Your practice management system stays the record for appointments and charts. We connect it to the CRM through the vendor's API or an approved integration where one exists, so reminders use real appointment times. If your vendor offers no integration, we design a manual step your team can keep up.

Service details

Local SEO and conversion work

We fix page speed and structured data for dentists and locations, and align your Google Business Profile with the site. Each treatment page gets its own title, description and internal links. We then track calls and form submissions, so you can see which pages produce booking requests.

Service details

How an engagement runs

We start with a free 30-minute strategy call with the dentist or practice manager. We ask about your practice software, your phone system and the jobs your front desk repeats each day. If you have a live website, you can request a free site audit and we send a written report within five working days.

Build work runs in two-week sprints with a demo each week. We set up the website on a staging address and the CRM in your own account, and your team tests messages on its own phones before patients receive any. At handover you hold the logins, and we train the front desk on the inbox and calendar.

Compliance and data handling

Patient data needs care before any tool goes live. In the US, a practice needs a HIPAA review of each system that touches patient information, and a signed business associate agreement with each vendor, including the CRM and any messaging or AI provider. In Canada, PIPEDA and provincial health privacy laws apply. In the UK, UK GDPR and the Data Protection Act 2018 apply, and PECR sets consent rules for marketing messages. We design forms and messages to keep clinical detail out of them, and we follow the decisions of your compliance advisor. This is general information, not legal advice.

Common questions

Can GoHighLevel replace my practice management software?

No. GoHighLevel handles inquiries, messaging, booking requests and review requests. Your practice management system keeps charts, clinical notes, imaging and billing. We set the two up side by side and connect them where your vendor allows it.

Is GoHighLevel HIPAA compliant?

Do not assume it. Compliance depends on the plan you buy, the agreement you sign and the way your practice uses the tool. A US practice needs a signed business associate agreement with the vendor before patient information goes into it, plus its own HIPAA review. Ask your compliance advisor to confirm before launch.

Will patients book straight into my schedule?

That depends on your practice software. Some systems offer online booking or an API that lets a website write appointments into the schedule. Where yours does not, the site takes a booking request with preferred times and your front desk confirms the slot by text or phone.

How much does GoHighLevel cost for a dental practice?

GoHighLevel charges a subscription plus usage fees for texts, calls and email, and those prices change. Check the vendor's pricing page for current plans. Our setup fee depends on the number of workflows and integrations, and we quote it against a written scope after the strategy call.